Understanding the Marketing Mix

Who is the Target market for the following?

Define Market Segmentation.

Explain the term Target Market.

Name a target market for electric cars.

Why do you think there are several different radio stations and not just one?

Name 5 different radio stations in Ireland – can you identify the target markets for each?

Identify the target Market for three of the following: Kelloggs Coco Pops, Starbucks iced caramel Latte, Business Post Newspaper, Match attack cards, Barbie Princess Doll.

The marketing mix is a combination of ? elements that can help a business to market its products to its target market and maximise profits.

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Identify what stage of their product life cycle you think each of the following products are at: Kelloggs Corn Flakes, Electric Cars, CDs, Levi Jeans. Think of one more product.

What are the advantages of Branding?

• Helps business to increase sales

• Develops brand loyalty

• Makes Products easy to recognize

• Higher prices can be charged