Identifying Ethos, Pathos, Logos in Ads Practice 2

Which of the following statements is an example of ethos in advertising?

• "Our toothpaste is recommended by 9 out of 10 dentists."

• "Feel the joy of a brighter smile with our toothpaste."

• "Our toothpaste is 50% more effective than the leading brand."

• "Our toothpaste is on sale for a limited time only."

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

An advertisement shows a family enjoying a picnic in a beautiful park, with the tagline "Create unforgettable memories with our picnic baskets." Which strategy is most strongly featured?

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of the following is an example of logos in advertising?

• "Our eco-friendly detergent is made from 100% natural ingredients."

• "Join the millions who trust our detergent for a cleaner home."

• "Our detergent is used by professional cleaners worldwide."

• "Our detergent will make your clothes smell like a summer breeze."

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A car commercial features a well-known race car driver endorsing the vehicle. Which strategy is being used?

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of the following statements is an example of pathos in advertising?

• "Our cereal is fortified with essential vitamins and minerals."

• "Start your day with a smile and a bowl of our delicious cereal."

• "Our cereal is the number one choice of nutritionists."

• "Our cereal is now available in a family-sized box."

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

An advertisement for a smartphone highlights its long battery life and fast processing speed. Which strategy is most strongly featured?

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of the following is an example of ethos in advertising?

• "Our shoes are crafted with the finest leather for ultimate comfort."

• "Our shoes are worn by top athletes around the world."

• "Our shoes will make you feel like you're walking on clouds."

• "Our shoes are now 20% off for a limited time."

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A commercial for a charity shows images of children in need and asks viewers to donate. Which strategy is being used?

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of the following statements is an example of logos in advertising?

• "Our coffee is made from beans sourced from sustainable farms."

• "Our coffee will warm your heart and soul."

• "Our coffee is the choice of connoisseurs."

• "Our coffee is now available in a new, convenient size."

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

An advertisement for a new laptop features a tech expert discussing its innovative features. Which strategy is most strongly featured?

• Ethos

• Pathos

• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5