BRA301
1st - 5th Grade
•63 Qs
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BRA301
Quiz
•
English
•
1st - 5th Grade
•
Easy
Le CT)
Used 19+ times
FREE Resource
63 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand architecture strategy is commonly used by retail companies?
a. Branded house
b. House of brands
c. Hybrid brand
d. Store brand
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a brand architecture strategy?
a. Branded house
b. House of brands
c. Hybrid brand
d. Store brand
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand architecture strategy emphasizes a strong focus on the corporate brand, with individual product brands having less prominence?
A. Branded house
B. House of brands
C. Hybrid brand
D. Store brand
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
4 Santa Fe cologne, Chevrolet Tahoe SUV, and British Airways are examples of?
A. The brand names based on places
B. The brand names use words with inherent product meaning
C. The brand names based on people's names
D. None of them
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
QN = 5 Mustang automobiles, Dove soap, and Greyhound buses are examples of?
A. The brand names based on places
B. The brand names use words with inherent product meaning
C. The brand names based on people's names
D. None of them
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Estée Lauder cosmetics, Porsche automobiles, and Orville Redenbacher popcorn are examples of?
A. The brand names based on places
B. The brand names use words with inherent product meaning
C. The brand names based on people's names
D. None of them
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which concept describes how well the product or service meets customers' more functional needs?
A. Brand salience
B. Brand imagery
C. Brand performance
D. Brand judgments
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