Methods of Manipulation Practice 2

An advertisement shows a famous action movie star endorsing a new brand of energy drink, suggesting that it will give you the strength and endurance of an action hero. Which advertising technique is being used here?

• Product Association: Attractive Places

• Product Association: Famous People

• Psychological Controls: Fear

• Gender Roles: Male Stereotypes

A commercial features a group of young, attractive people having fun at a beach party while using a specific brand of sunscreen. What technique is being employed?

• Product Association: Enjoyable Activities

• Psychological Controls: Conformity

• Advertising Techniques: Clothing

• Product Association: Regular Folks

An ad for a luxury car shows the vehicle parked in front of a grand mansion, suggesting that owning the car is associated with wealth and success. Which technique is this?

• Product Association: Desirable Possessions

• Psychological Controls: Desire

• Product Association: Attractive Places

• Advertising Techniques: Eye Contact

A skincare advertisement features a well-known actress who is known for her youthful appearance, implying that using the product will help you look like her. What strategy is being used?

• Psychological Controls: Fear

• Product Association: Attractive People

• Advertising Techniques: Gender Roles

• Product Association: Regular Folks

An advertisement for a new smartphone shows a group of friends all using the same phone, suggesting that everyone is buying it and you should too. Which technique is this?

• Psychological Controls: Conformity

• Product Association: Famous People

• Advertising Techniques: Positions

• Psychological Controls: Desire

A commercial for a pain relief medication shows a person in severe discomfort, followed by relief after using the product. What psychological control is being used?

• Psychological Controls: Desire

• Product Association: Regular Folks

• Psychological Controls: Fear

• Advertising Techniques: Clothing

An ad for a new perfume features a model in a luxurious gown, surrounded by expensive jewellery, suggesting that the perfume is as desirable as these possessions. Which technique is this?

• Product Association: Desirable Possessions

• Psychological Controls: Conformity

• Advertising Techniques: Eye Contact

• Product Association: Attractive Places

A commercial shows a man in a suit confidently leading a business meeting, promoting a brand of men's cologne. What advertising technique is being used?

• Advertising Techniques: Clothing

• Psychological Controls: Fear

• Product Association: Regular Folks

• Psychological Controls: Desire

An advertisement for a family car features a mother and father with their children, all smiling and happy, suggesting that the car is perfect for nurturing families. Which technique is this?

• Product Association: Regular Folks

• Psychological Controls: Desire

• Advertising Techniques: Gender Roles

• Product Association: Attractive Places

A commercial for a new brand of cereal shows a family enjoying breakfast together, implying that the cereal is a trusted choice for families. What technique is being used?

• Product Association: Regular Folks

• Psychological Controls: Fear

• Advertising Techniques: Positions

• Product Association: Famous People