Case study: expand the menu

What was the inspiration to start Yolk-ay?

• A cooking competition

• A school project

• Vikram's suggestion about egg dishes being popular on his campus

• A partnership opportunity

Where does Yolk-ay primarily operate?

• Poland

• Saudi Arabia

• United Arab Emirates

• United States

What new menu options does Vikram propose adding?

• Beef dishes

• Vegetarian dishes

• Chicken dishes

• Seafood dishes

What innovative approach did Vikram and Arundhati try to gauge customer interest

• A market survey

• A surprise samosa dumpling

• Partnership with KFC

• Live cooking demonstration

Why is Rohit hesitant about expanding the menu?

• He fears it could dilute the brand identity

• He thinks the new dishes would be too expensive to produce

• He believes eggs are more profitable

• He worries the chefs cannot handle the changes

Which strategy does an expert suggest for expanding the menu?

• New cuisines

• Opening a separate restaurant for new items

• Focusing on geographic expansion only

• Testing new items gradually before adding them to the menu

What feedback do surveys reveal about customer preferences?

• 48% would visit more if the menu expanded, while 52% prefer the current menu

• Most customers dislike Yolk-ay’s egg dishes

• A majority want delivery options

• All customers want more menu diversity

What does Rohit’s dream symbolize in the narrative?

• His fear of losing money

• His confusion and struggle with the decision to expand the menu

• His desire to retire

• His pride in Yolk-ay’s success

What concerns did Sunil, Yolk-ay’s head chef, have about menu expansion?

• It could lead to higher turnover among kitchen staff

• It would disrupt kitchen systems

• It might reduce the quality of existing dishes

• It might make the business unprofitable