business exam term 1

All customer and consumers who are intrested in buying a product or service and have the financial resources to do so is called..

• buyer

• marketing

• user

• market

If consumer is a person who buy a product for their personal use.. what is customer?

• Who bought product for their business use

• who bought a product from a business

• who owns a certain business for its personal use

• who bought a product for a profitably use

between these choices.. which one is the reason why customer/consumer spending pattern change?

• the change of races,technology,income and fashion taste

• the change of their income,religion,age and fashion taste

• the change of their fashion taste,income, technology,and age

• the change of their fashion taste,parents,skin and age

match the definition with its right term

• unlimited wants, limited recourcess

• scarcity

• communicating with them to gain loyalty

• marketing

• identifying customer needs and wants

• customer royalty

• percentage of total sale held by 1 brand

• market share

• customer buy a product continually

• customer relationship

mass market is a product that has​ (a)   level of sales targetting a ​ (b)   ​ amount of people and​ (c)   people can buy it

• high
• low
• medium
• big
• small
• few
• most
• some

mass marketing occur when businessman sells their product to​ (a)   amount of people and have a​ (b)   production scale

• a bigger
• smaller
• every
• large
• small
• little
• big

pro's in mass market except..

• lower price and great affordability

• save money on marketing and has a low average cost

• product is unique in the market and large potential customer

• has a low average cost and large potential customer

match these bru

• product based on custm needs and wants

• produck orientation

• gathering,analysing and market info

• market orientation

• develop product based on what its good

• market research

everuthing is the factor of why market became so competitive except

• globalisation

• people change of income

• transportation

• internet & e-commerce

​ (a)   is a process of grouping customer into section with similar​ (b)  

• market segmentation
• segmented marketing
• chart marketing
• market share
• characteristic
• race
• skin