Digital marketing concepts - Quiz

What does the conversion rate measure?

• The total web traffic

• The number of unique visitors

• The percentage of users who become clients

• The total number of users visiting a site

What are recurrent visitors?

• Users who visit a website monthly

• Users who visit a website multiple times

• Users who visit a website only once

• Users who are new to a website

What is a unique visitor?

• A visitor counted multiple times in a month

• A visitor who only visits once in a month

• A visitor who visits every day

• A visitor who makes a purchase

What is a conversion funnel?

• A method to track web traffic

• A strategy to increase unique visitors

• A methodology to determine user steps to achieve an objective

• A type of web advertisement

What does an offer typically include?

• A loyalty program

• A subscription service

• A direct discount on a product

• A free product

What is the purpose of promotion?

• To increase website traffic

• To persuade the public to consume products or services

• To track user behavior

• To analyze web server requests

What are banners in web advertising?

• Pop-up advertisements

• Static images that link to other websites

• Email marketing campaigns

• Social media ads

What are pop-ups?

• Advertisements that are displayed in search results

• Advertisements that are sent via email

• Advertisements that appear when accessing a webpage

• Advertisements that appear on the side of a webpage

What does SEO stand for?

• Search Engine Outreach

• Search Engine Optimization

• Social Engagement Optimization

• Site Efficiency Optimization

What is SEM?

• A type of web server

• A set of marketing strategies to increase traffic by paying for it

• A form of social media marketing

• A method to track user engagement