Understanding Rhetoric and Interests

What is Rhetoric?

• The use of facts and figures in writing

• The art of persuasive speaking or writing

• The study of historical texts

• The use of imagery in poetry

What does Ethos appeal to?

• Appeals to emotions

• Relies on logic and reason to persuade

• Appeals to authority, used in advertising

• Comparison between two things

What does Pathos appeal to?

• Appeals to emotions

• Appeals to authority, used in advertising

• Relies on logic and reason to persuade

• The comparison between two things

What does Logos rely on?

• The art of persuasive speaking or writing

• Relies on logic and reason to persuade

• Appeals to emotions

• Appeals to authority, used in advertising

What is an Analogy?

• Relies on logic and reason to persuade

• Appeals to authority, used in advertising

• The comparison between two things

• Appeals to emotions

What do Conventional Interests involve?

• Involves creating visual artwork and expressing creativity

• Deals with organization and structure

• Helping and being of service to people

• Feeling or showing sympathy and concern for others

What do Artistic Interests involve?

• Deals with organization and structure

• Feeling or showing sympathy and concern for others

• Helping and being of service to people

• Involves creating visual artwork and expressing creativity

What does Compassionate refer to?

• Appeals to authority, used in advertising

• Feeling or showing sympathy and concern for others

• The comparison between two things

• Relies on logic and reason to persuade

What do Enterprising Interests involve?

• Deals with organization and structure

• Involves creating visual artwork and expressing creativity

• Individuals work best with people and data, and are persuasive

• Helping and being of service to people

What does Objectivity mean?

• Free from bias, based on facts not influenced by personal beliefs

• Appeals to emotions

• Appeals to authority, used in advertising

• The art of persuasive speaking or writing