Web Traffic and Analytics Quiz

What is WEB TRAFFIC?

• The number of people who leave your site after one visit

• The number of people who visit your site and then leave

• The number of users who travel to a given website

• The number of webpages you have for visitors to access

Which of the following reasons is NOT helpful in web data traffic monitoring?

• Can identify where web traffic is coming to your site from

• Can increase the efficiency of a website for visitors

• Can monitor the effectiveness of your marketing efforts

• Can figure out why your web traffic is leaving your site without converting

Why translation rate is important in web traffic data monitoring?

• It shows how many page views you're receiving from your traffic.

• It shows how many people are leaving to a site after visiting only one page.

• It shows how many people are completing an offer or purchase.

• It shows how effective your marketing efforts elsewhere are, such as social media campaign.

Which of the following best describes the Bounce Rate?

• Percentage of visitor not returning to your website

• Percentage of Single Page on your website

• Percentage of new visitors on your website

• Percentage of visitors leaving when they don’t like your page

What is likely the concern of the objectives for web analytics?

• Facebook messages

• Personal blog activity

• Social Media- Return of Investment

• Measurement of website performance

Which of the following is based on user-generated media, monitoring site statistics?

• Web site analytics

• Social media monitoring

• Log file analysis

• Web counters

What is the closest equivalent to an individual using a website?

• visit duration

• unique visitor

• page impression

• visitor session

Facebook Insight Page can only access using mobile phone.

• TRUE

• FALSE

• Maybe

• None

Which of the following is used in web traffic monitoring and is free of charge?

• Google Analytic

• WIX Analytic

• Facebook Insight

• All of these

What data shows which web pages get the most traffic and highest engagement?

• Engagement Report

• Active User Report

• Frequency and Recency report

• all pages report