BHPR1024 PR Writing Tutorial 1

Which of the following is in the active voice?

• The city was saved by Spider-Man.

• Spider-Man saved the city.

• The lottery was won by a homeless man.

• A charity run was hosted by AirAsia.

Identify the sentence written in the passive voice:

• AirAsia hosted a charity run to raise funds for flood victims.

• The EcoSmart Water Bottle was developed by our team.

• Our team resolved the customer complaint.

• ZUS Coffee donated 5,000 cups of coffee.

What is the subject of the active sentence: "The cat chased the mouse"?

• The cat

• The mouse

• Chased

• The

Identify the subject and the verb in this active sentence: "The CEO presented the annual report to the stakeholders."

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Answer explanation

Subject: The CEO; Verb: presented.

Convert this sentence to active voice: "The new product line was unveiled by the marketing department.

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Answer explanation

Answer: The marketing department unveiled the new product line.

Rewrite this sentence in the active voice: "The press release was written by the PR team."

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Answer explanation

To rewrite the sentence in active voice, identify the subject performing the action. The PR team is the subject that wrote the press release. The active voice version is: "The PR team wrote the press release."

Rewrite this sentence in the active voice: "The charity run was organized by AirAsia to raise funds for flood victims."

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Answer explanation

To rewrite the sentence in active voice, identify the subject performing the action. The active voice version is: 'AirAsia organized the charity run to raise funds for flood victims.' This emphasizes AirAsia's role.

Write an active voice sentence that explains how AirAsia handled flight delays during a peak holiday season.

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Answer explanation

AirAsia addressed flight delays during the peak holiday season by providing immediate updates to passengers, arranging alternative flights, and offering meal vouchers to affected travelers.

Write an active voice sentence about a Starbucks responding to negative social media feedback.

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Answer explanation

Starbucks actively addresses customer concerns in a detailed Facebook post today by indicating the actions that will be undertaken by the company immediately and ensuring customers of its high standards and values.

Write an active voice sentence describing how NESTLE contributes 1000 meals to community outreach.

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Answer explanation

Nestle donated 10,000 meals to families affected by the floods.