Pathos, Logos, and Ethos

Front

What is the definition of ethos?

Back

Ethos is an appeal to the credibility or trustworthiness of the speaker.

Front

What does ethos aim to establish in communication?

Back

Ethos aims to establish the speaker's credibility and trustworthiness.

Front

What is the definition of pathos?

Back

Pathos is an appeal to the audience's emotions.

Front

What does pathos aim to evoke in the audience?

Back

Pathos aims to evoke feelings such as sympathy, anger, or happiness.

Front

What is the definition of logos?

Back

Logos is an appeal to logic and reason.

Front

What does logos aim to persuade the audience through?

Back

Logos aims to persuade the audience through logical reasoning and evidence.

Front

Give an example of ethos in advertising.

Back

An advertisement that highlights the expertise of a doctor or a scientist to promote a health product.

Front

Give an example of pathos in advertising.

Back

An advertisement showing sad animals in shelters to encourage donations.

Front

How can ethos be established in a speech?

Back

By demonstrating knowledge, experience, and ethical character.

Front

How can pathos be effectively used in storytelling?

Back

By creating relatable characters and situations that evoke strong emotional responses.