COS101 Pop Quiz

Which of the following is NOT an advantage of models?

• They allow us to ask questions.

• They clarify complex process.

• They are not open to changes.

• They lead to new discoveries.

Which type of persuasive appeal relies on the credibility and expertise of the speaker?

• Ethos

• Pathos

• Logos

• Kairos

Which of the following is an example of an appeal to logos?

• A commercial showing a family enjoying a vacation at a resort.

• A statistic showing that 9 out of 10 dentists recommend a certain toothpaste.

• An emotional plea for donations to a charity.

• A political candidate sharing their personal story.

What is the primary focus of pathos in persuasion?

• Establishing the credibility of the speaker.

• Using logical arguments and evidence.

• Evoking emotions in the audience.

• Appealing to the audience's sense of reason.

Which communication model is also known as the "who says what through which channel to whom with what effect" model?

• Berlo's

• Lasswell's

• Schramm's

• Shannon & Weaver's

According to Shannon and Weaver's Communication Model, what role does noise play in the communication process?

• It represents the intended message.

• It disrupts the transmission of the message.

• It ensures feedback is received.

• It decodes the message.

Which of the following is TRUE about Lasswell's Communication Model?

• It is a two-way communication model.

• It focuses on feedback in communication.

• It emphasizes on the role of noise in communication process.

• It assumes that messages always have effects.

Berlo's SMCR Model ___________________________

• is appropriate when one wants to convey an emotionally complex message.

• assumes that messages always have effects.

• emphasizes on the role of noise in communication process.

• emphasizes on the role of opinion leaders in the process of dissemination of information.

Which of the following is a two-way communication model?

• Lasswell's Communication Model

• Osgood-Schramm's Communication Model

• Shannon & Weaver's Communication Model

• Berlo's SMCR Model

_____________ distorts the communication message.

• Noise

• Feedback

• Email

• Feedforward