Personal Selling Quiz

What is personal selling?

• A form of advertising through media

• Any form of direct contact occurring between a salesperson and customer

• Selling products online

• A method of indirect marketing

What is considered a basic feature of a product?

• Cruise control

• Warranties

• The expected use or benefit

• Power windows

Which of the following is an example of a physical feature of a product?

• Delivery options

• The intended use

• Financing options

• 4x4 capability

What is a benefit of a good or service?

• The features of a product

• The cost of a product

• The advantages or personal satisfaction a customer will get

• The manufacturing process of a product

Which of the following is a feature?

• Easy travel on the highway

• Cruise control

• Ability to purchase car without full amount

• Can get from point a to point b

Which one is a selling benefit?

• Financing options

• Transportation

• Easy travel on the highway

• Cruise control

What is a rational motive in customer buying behavior?

• An emotional impulse to buy

• A conscious, logical reason for a purchase

• A spontaneous decision based on trends

• A decision influenced by peer pressure

Which of the following is NOT considered a rational motive for a purchase?

• Product dependability

• Time or monetary savings

• Health or safety considerations

• Impulse buying

Which of the following is an example of a rational motive?

• Buying a product because it is popular

• Purchasing based on product dependability

• Choosing a product due to its color

• Buying because a friend recommended it

What is an emotional motive in customer buying behavior?

• A logical reason for purchasing a product

• A feeling experienced by a customer through association with a product

• A financial incentive to buy a product

• A technical specification of a product