Product and Packaging

This could be either a good or a service with monetary value that satisfies customer's wants

• headline

• product

• slogan

• intangible

Virtually all products can be marketed to both industrial buyers and to final

• wholesalers

• producers

• retailers

• consumers

The service sector is the largest and fastest-growing employment area in our economy

• false

• true

The unique name, symbol, or design that identifies a product, service, or a company

• headline

• good

• slogan

• brand

The brand _____ is the unique, memorable quality of a brand

• slogan

• image

• name

• content

What category of brand is SONY?

• it is a private or store brand

• it is a domestic manufactured service brand

• it is a national or manufacturer brand

• it is an industrial or retail brand

This is the legal protection of the words or symbols for use by a company.

• trademark

• brand invention

• brand character

• patent

Promoting a new and improved product.

• brand

• brand strategy

• brand extension

A product physical contain or wrapper

• blister-pack

• container

• package

• box

This term refers to a specific location in which marketing experiments are conducted:

• SWOT analysis

• industrial experiment

• package design

• test market