Product and Packaging

Product and Packaging

University

11 Qs

quiz-placeholder

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Product and Packaging

Product and Packaging

Assessment

Quiz

English

University

Practice Problem

Hard

Created by

Svetlana M

Used 1+ times

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11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This could be either a good or a service with monetary value that satisfies customer's wants

headline

product

slogan

intangible

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Virtually all products can be marketed to both industrial buyers and to final

wholesalers

producers

retailers

consumers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The service sector is the largest and fastest-growing employment area in our economy

false

true

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The unique name, symbol, or design that identifies a product, service, or a company

headline

good

slogan

brand

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The brand _____ is the unique, memorable quality of a brand

slogan

image

name

content

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What category of brand is SONY?

it is a private or store brand

it is a domestic manufactured service brand

it is a national or manufacturer brand

it is an industrial or retail brand

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is the legal protection of the words or symbols for use by a company.

trademark

brand invention

brand character

patent

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