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Research Methods in Media

Authored by M Duce

Instructional Technology

9th Grade

20 Questions

Used 3+ times

Research Methods in Media
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of evaluating research data in media institutions?

To improve marketing strategies

To ensure accuracy and reliability

To reduce production costs

To create engaging content

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of primary research?

Reading a published report

Conducting a survey

Using government statistics

Watching a documentary

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is secondary research?

Data collected firsthand by the researcher

Analysis of existing data from other sources

Creating focus groups

Observing customer behavior in real time

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a quantitative research method?

Focus groups

Surveys with numerical responses

Open-ended interviews

Media content analysis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is qualitative research important for media institutions?

It provides statistical accuracy

It reveals in-depth opinions and motivations

It is more cost-effective than quantitative research

It focuses on numerical data

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor is most important when evaluating the reliability of a research source?

The length of the report

The popularity of the author

The credibility of the publisher

The visual appeal of the data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is meant by "bias" in research?

A logical conclusion drawn from data

A lack of objectivity in the research process

A well-supported hypothesis

A preference for one research method

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