Quiz on Media Information Literacy and Advertising

What is the primary purpose of advertising?

• To provide educational content

• To inform the public about news

• To promote a person, product, experience, or idea

• To entertain audiences with stories

Which of the following is a method used by advertisers to persuade consumers?

• Creating educational programs

• Offering discounts

• Using emotional appeal

• Providing free products

What are the two large categories of advertisements mentioned?

• Traditional and New Media

• Public and Private

• Political and Informational

• Commercial and Social Marketing

How does advertising relate to democracy?

• It has no connection

• It provides funding for media

• It influences public opinion

• It restricts freedom of speech

What is one concern regarding advertising to children?

• It promotes healthy eating

• It encourages critical thinking

• It targets them as potential consumers

• It provides educational content

Which organization is the UK's independent regulator of advertising?

• Philippines Advertising Standards Council

• UNESCO

• Advertising Standards Authority

• Advertising Standards Council of India

What is a key skill for media and information literacy?

• Analyzing advertisements

• Conducting interviews

• Writing news articles

• Creating advertisements

What is the role of Public Service Ads (PSAs)?

• To promote products

• To provide news updates

• To persuade citizens to change social attitudes

• To entertain audiences

What is 'viral advertising'?

• Word-of-mouth advertising controlled by advertisers

• Advertisements that are printed in newspapers

• Ads that are only shown in cinemas

• Ads that are broadcast on television

Which of the following is a technique used in traditional advertising?

• Influencer partnerships

• Redundancy techniques

• Email marketing

• Social media targeting