SEM I Unit 4 Post Test

Which of the following is an example of a venue:

• Statesville Annual Marathon

• Statesville Recreation Complex

• Statesville Sporting Goods store

• Statesville Jazz Festival

Which of the following is a sporting good:

• Running shorts

• Yoga class

• NASCAR hat

• Sports Illustrated

Which of the following products is licensed merchandise:

• Key chain

• Concert T-shirt

• Hockey helmet

• Nike sweatband

A baseball game broadcast on the radio is an example of

• a non-sport event.

• owned-goods service.

• sport media.

• a sporting good.

Which of the following products is a sporting event:

• Premiere of a Broadway play

• Ocean kayaking competition in Alaska

• Yankee Stadium

• ESPN The Magazine

Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use skates that are owned by the rink. Which of the following sport/event products are Dan and Kelly consuming:

• Licensed merchandise

• Rented-goods service

• Venue

• Owned-goods service

Which of the following is an example of a trade name:

• Ford Mustang

• Diet Coke

• Ford

• Lucky Jeans

The Keebler Elves, Ronald McDonald, and Mr. Peanut are examples of

• product brands.

• trade names.

• trade characters.

• private brands.

Which of the following is an advantage of family branding:

• New products are easier to introduce.

• New products are not tied to company image.

• Sellers need less shelf space.

• Unrelated products are recognizable.

A disadvantage of individual brands is that they may

• contaminate each other.

• be associated with one-of-a-kind benefits.

• prevent companies from reaching different markets.

• require more promotion.