Hospitality - Chapter 4 - The World of Food and Beverages

Definition: This restaurant emphasizes the highest quality in service, ingredients, decor and atmosphere.

• Fine Dining Restaurant

• Lobby Coffee Cart

• Full Service Restaurant

• Restaurant Concept

Definition: A restaurant that provides customers with convenience, speed, and basic service at low prices.

• Full Service Restaurant

• Quick Service Restaurant

• Menu Engineering

• Fast Casual

Definition: A specific idea around which something is organized. The theme organizes everything the restaurant does.

• Tone

• Theme

• Restaurant Concept

• Mood

Definition: Consists of all the people who could potentially buy what you are selling.

• Clan

• Foodservice

• Market

• Park

Definition: Restaurant in which customers sit at a table and give their orders to a server who brings their food to the table.

• Full-service Restaurant

• Quick-service Restaurant

• A Dessert Bar

• Fine-dining Restaurant

Definition: Subgroup of a larger market.

• Market Segment

• Market Position

• Consumer Surplus

• In-house Foodservice

Definition: Foodservice in which the food is displayed along a counter called a serving line. Customers take trays and walk along the serving line.

• Cafeteria

• Canteen

• Classroom

• Catering

Definition: This is the whole idea of the restaurant or the restaurant chain. It includes the theme, target market, location, decor, ambiance and service style of a restaurant.

• Catering

• Theme Restaurant

• Restaurant Concept

• Specialty Restaurant

Definition: This is the provision of food and service for a special event. It involves finding a large number of people at one time.

• Flying

• Hospitality

• Catering

• Cafeteria

Definition: The business of making and serving prepared food and drink.

• Catering

• Restaurant Concept

• Foodservice

• Social Marketing