Product Life Cycle Quiz

Which is not a stage of the product life cycle?

• Decline

• Introduction

• Maturity

• Competitive growth

• Product development

In this stage: - Begins when the company develops a new-product idea - Sales are zero - Investment costs are high - Profits are negative

• Introduction

• Product development

• Decline

• Maturity

• Growth

In this stage: - Low sales - High cost per customer acquired - Negative profits - Innovators are targeted - Little competition

• Growth

• Decline

• Introduction

• Maturity

• Product development

In this stage: - Rapidly rising sales - Average cost per customer - Rising profits - Early adopters are targeted - Growing competition

• Decline

• Maturity

• Introduction

• Growth

• Product development

In this stage: - Sales peak - Low cost per customer - High profits - Middle majority are targeted - Competition begins to decline

• Decline

• Growth

• Product development

• Introduction

• Maturity

In this stage: - Declining sales - Low cost per customer - Declining profits - Laggards are targeted - Declining competition

• Decline

• Growth

• Product development

• Introduction

• Maturity

In this stage: - Sales growth slows down - High cost per customer - Profits stabilize or decline - Late majority are targeted - Intense competition

• Introduction

• Decline

• Product development

• Maturity

• Growth

Which stage is characterized by: - High initial investment - No sales - Focus on research and development - Testing of product concepts

• Product development

• Maturity

• Growth

• Introduction

• Decline

In this stage: - Market saturation occurs - Sales decline - Cost per customer remains low - Focus shifts to cost-cutting - Product is phased out

• Product development

• Decline

• Maturity

• Growth

• Introduction