Mastering Social Media Marketing Basics

Which social media platform is primarily known for its professional networking and career development features?

• Instagram

• LinkedIn

• Snapchat

• TikTok

What is the primary purpose of using hashtags in social media posts?

• To increase the post's length

• To categorise content and increase discoverability

• To make the post look more colourful

• To reduce the number of followers

Which of the following is a key strategy for creating engaging content on social media?

• Posting only text-based updates

• Using high-quality images and videos

• Ignoring audience feedback

• Posting once a month

What is an effective technique for engaging with your audience on social media?

• Posting without responding to comments

• Hosting live Q&A sessions

• Deleting negative comments

• Posting at random times

Which of the following is a benefit of maintaining a consistent brand image on social media?

• It confuses the audience

• It helps build trust and recognition

• It reduces the need for customer service

• It limits creativity

What is a common tactic used in influencer marketing?

• Paying influencers to post negative reviews

• Collaborating with influencers to reach their audience

• Ignoring influencer feedback

• Using influencers to promote unrelated products

Which social media platform is known for its short, ephemeral content that disappears after 24 hours?

• Facebook

• Twitter

• Snapchat

• Pinterest

What is a key element of a successful social media branding strategy?

• Inconsistent posting schedule

• Clear and recognisable brand voice

• Using random colours for each post

• Avoiding interaction with followers

Which of the following is a method to measure the success of a social media marketing campaign?

• Number of posts made

• Engagement metrics like likes, shares, and comments

• Number of employees in the marketing team

• Amount of money spent on ads

What is a benefit of using user-generated content in social media marketing?

• It reduces the need for customer interaction

• It increases authenticity and trust

• It limits the reach of the brand

• It makes the brand appear less professional