The Founder Movie – 20 Questions

What is Ray Kroc doing at the beginning of the film? Summarize his situation.

• He is working as a milkshake machine salesman.

• He is managing a successful restaurant.

• He is retired and living a quiet life.

• He is studying at a business school.

Ray first got in contact with the McDonald brothers by:

• Visiting their restaurant

• Sending them a letter

• Calling them on the phone

• Meeting them at a trade show

How did they practice the layout and system of McDonald’s before the first opening?

• By setting up a prototype in a tennis court

• By conducting a market survey

• By hiring a consultant

• By visiting other fast-food restaurants

Define the word ‘Franchise’.

• A type of business arrangement where one party grants another the right to use its trademark or trade name

• A legal document outlining the terms of a partnership

• A financial agreement between two companies

• A marketing strategy used to promote a product

Why were the McDonald brothers initially reluctant to use the franchise model?

• They were concerned about maintaining quality control.

• They lacked the financial resources to expand.

• They were not interested in expanding their business.

• They faced legal challenges in franchising.

What were the first steps Ray took when he joined McDonald’s?

• He immediately started franchising the brand.

• He focused on improving the quality of the food.

• He worked on standardizing the operations.

• He invested in marketing and advertising.

What were the first names of the McDonald brothers and how were they both portrayed in the film compared to Ray Kroc?

• Richard and Maurice; portrayed as innovative but overshadowed by Ray Kroc's ambition.

• Robert and Michael; portrayed as supportive partners to Ray Kroc.

• Ronald and Mark; portrayed as antagonistic towards Ray Kroc.

• Roger and Matthew; portrayed as indifferent to Ray Kroc's actions.

How did Ray initially sign up franchisees?

• Through personal connections

• By advertising in newspapers

• By hosting seminars

• Through direct mail campaigns

Was Ray Kroc’s behavior ethical? Explain why/why not.

• Yes, because he followed all business ethics.

• No, because he exploited the original founders.

• Yes, because he was a successful businessman.

• No, because he adhered to unethical practices.

How accurate is the film to the actual story?

• Very accurate

• Somewhat accurate

• Not accurate

• Completely fictional