The Founder Movie – 20 Questions
Authored by Bridgett Madden
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7th Grade
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This quiz focuses on business education and entrepreneurship through the lens of "The Founder," the biographical film about Ray Kroc and the McDonald's franchise system. Designed for 7th grade students, the assessment combines media literacy with fundamental business concepts, requiring students to analyze character motivations, business ethics, and the franchise model. Students must demonstrate comprehension of key business terminology, particularly the concept of franchising, while evaluating the ethical dimensions of entrepreneurial behavior. The questions demand both factual recall from the film and higher-order thinking skills as students assess Kroc's character traits, analyze his business practices, and form judgments about the morality of his actions toward the McDonald brothers. This multidisciplinary approach strengthens students' ability to connect historical business narratives with contemporary ethical frameworks and business structures. Created by Bridgett Madden, a teacher in the US who teaches grade 7. This comprehensive assessment serves multiple instructional purposes, from post-viewing discussion starter to summative evaluation of student understanding. The quiz works effectively as a guided viewing activity where students can pause and reflect, or as homework following a classroom screening to reinforce key concepts. Teachers can use selected questions for warm-up discussions about business ethics or as formative assessment checkpoints during a unit on entrepreneurship and American business history. The varied question types support differentiated instruction while maintaining rigor appropriate for middle school learners. This assessment aligns with social studies standards including NCSS.IV.5 (analyzing the role of institutions in society) and NCSS.VI.4 (evaluating the influence of technology on society), while also supporting English Language Arts standards for media literacy and critical analysis of visual texts.
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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Ray Kroc doing at the beginning of the film? Summarize his situation.
He is working as a milkshake machine salesman.
He is managing a successful restaurant.
He is retired and living a quiet life.
He is studying at a business school.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ray first got in contact with the McDonald brothers by:
Visiting their restaurant
Sending them a letter
Calling them on the phone
Meeting them at a trade show
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did they practice the layout and system of McDonald’s before the first opening?
By setting up a prototype in a tennis court
By conducting a market survey
By hiring a consultant
By visiting other fast-food restaurants
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define the word ‘Franchise’.
A type of business arrangement where one party grants another the right to use its trademark or trade name
A legal document outlining the terms of a partnership
A financial agreement between two companies
A marketing strategy used to promote a product
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why were the McDonald brothers initially reluctant to use the franchise model?
They were concerned about maintaining quality control.
They lacked the financial resources to expand.
They were not interested in expanding their business.
They faced legal challenges in franchising.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What were the first steps Ray took when he joined McDonald’s?
He immediately started franchising the brand.
He focused on improving the quality of the food.
He worked on standardizing the operations.
He invested in marketing and advertising.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What were the first names of the McDonald brothers and how were they both portrayed in the film compared to Ray Kroc?
Richard and Maurice; portrayed as innovative but overshadowed by Ray Kroc's ambition.
Robert and Michael; portrayed as supportive partners to Ray Kroc.
Ronald and Mark; portrayed as antagonistic towards Ray Kroc.
Roger and Matthew; portrayed as indifferent to Ray Kroc's actions.
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