Understanding Green Marketing

What is the primary goal of green marketing?

• To promote eco-friendly products and services

• To increase sales through aggressive advertising

• To reduce production costs

• To expand market reach globally

Which of the following is a key aspect of green marketing?

• Transparency about environmental benefits

• Offering discounts on bulk purchases

• Focusing on luxury branding

• Using celebrity endorsements

What challenge is associated with green marketing?

• Greenwashing, where companies exaggerate environmental claims

• High production costs of eco-friendly products

• Limited consumer interest in sustainability

• Difficulty in sourcing natural materials

How do companies educate consumers about sustainability in green marketing?

• Through social media, advertisements, and packaging

• By offering free samples of their products

• By organizing large-scale events

• Through celebrity endorsements

Why is transparency important in green marketing?

• Consumers demand proof of environmental claims

• It helps in reducing advertising costs

• It attracts more investors

• It allows for higher pricing of products