MP Unit 1 Test Review

MP Unit 1 Test Review

9th - 12th Grade

10 Qs

quiz-placeholder

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MP Unit 1 Test Review

MP Unit 1 Test Review

Assessment

Quiz

Other

9th - 12th Grade

Practice Problem

Easy

Created by

Lynley Payne

Used 2+ times

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10 questions

Show all answers

1.

DRAG AND DROP QUESTION

1 min • 1 pt

A (a)   is a physical product you can touch while a (b)   is something you pay someone to do for you.

good
service

2.

MATCH QUESTION

1 min • 1 pt

Match each marketing function to its correct definition.

Channel Management

a marketing function that involves the determination of an exchange price at which the buyer and seller perceive optimum value for a good or service

Marketing Information Management

the process of managing and optimizing the various sales channels a company uses to distribute its products or services

Pricing

the process of collecting, organizing, analyzing, and sharing marketing data to help a business make better decisions

3.

MATCH QUESTION

1 min • 1 pt

Match each marketing function to its correct definition.

Product/Service Management

obtaining, developing, maintaining, and improving a product mix in response to market opportunities

Selling

a marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome

Promotion

responding to consumer needs and wants through planned, personalized communication in order to influence purchasing decisions and ensure satisfaction

4.

DROPDOWN QUESTION

1 min • 1 pt

​ (a)   information is developed from data that is collected for use in one particular situation, and​ (b)   information comes from data that has already been collected for other purposes.

Primary
Secondary
Stationary
Firsthand

5.

MATCH QUESTION

1 min • 1 pt

Match each pricing objective to its correct description.

Competition

making as much profit as possible and covering costs

Image/Prestige

keeping prices competitive is very important in many industries, such as the airline industry

Profitability

selling as many units as possible or gaining a certain market share

Sales

companies may set prices that will help them maintain a certain image in customers’ minds, like luxury cars or jewelry

6.

DROPDOWN QUESTION

1 min • 1 pt

A​ ​ (a)   is the service is attached to a tangible good, such as phone service for your cell phone. A​ (b)   is the service is not attached to a tangible good, such as a haircut.

Product-related service
Pure service

7.

MATCH QUESTION

1 min • 1 pt

Match the reasons why customers buy to their correct definition.

Business operations

Product will be used so a business can properly function

For resale

Product will be sold from customer to consumer

Ultimate consumption

Product goes straight to final consumer

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