BHPR1024 (L2) Quiz

Which of the following is NOT a standard component of a news release?

• Headline

• Social Media Links

• Contact Information

• News Flag

Answer explanation

Social Media Links are not a standard component of a news release. Typical components include a Headline, Contact Information, and a News Flag, which help convey the essential information effectively.

What does the term 'embargo' refer to in a news release?

• A restriction on when the information can be published

• The contact person for inquiries

• A summary of the news release

• The location of the event

Answer explanation

The term 'embargo' in a news release refers to a restriction on when the information can be published, ensuring that the media only shares the news after a specified time.

What is the function of the 'Lead' in a news release?

• To conclude the news release

• To provide background information

• To attract attention with the most important information

• To list all the details of the event

Answer explanation

The 'Lead' in a news release serves to attract attention by presenting the most important information upfront, ensuring that readers are engaged and informed right from the start.

Which type of lead presents factual information in a more casual way?

• Summary Lead

• Informal Lead

• Feature Lead

• Direct Lead

Answer explanation

The Informal Lead presents factual information in a more casual tone, making it relatable and engaging for readers. This contrasts with other leads that may be more formal or straightforward.

What is the purpose of the 'Editor’s Note' in a news release?

• To provide additional background or resources for editors

• To summarize the entire release

• To list the event's location

• To highlight the main news

Answer explanation

The 'Editor’s Note' serves to provide additional background or resources for editors, helping them understand the context of the news release better, rather than summarizing or highlighting the main news.

Which of the following is an example of a bad-news release?

• "TARUMT launches a new scholarship program for deserving students."

• TARUMT is canceling the Annual Open Day because of disorganization and lack of interest from participants."

• TARUMT celebrates its 55th Anniversary with a campus-wide event this December."

• TARUMT reports a 20% increase in student enrollment for 2024."

Answer explanation

(Answer B is the worst example as it blames internal issues and audiences, lacks professionalism, and damages credibility.)

What is the main focus of a 'Progress Release'?

• To promote an event

• To inform about a crisis

• To provide updates on ongoing projects

• To announce a new product

Answer explanation

A 'Progress Release' primarily aims to provide updates on ongoing projects, keeping stakeholders informed about developments and milestones rather than promoting events, announcing new products, or addressing crises.

Which of the following sentences uses a good verb for a professional press release?

• TARUMT brags about its latest scholarship program, claiming it’s the best in Malaysia."

• TARUMT pushes its new scholarship program, stating it’s a game-changer for students."

• "TARUMT introduces a new scholarship program aimed at supporting underprivileged students.

• TARUMT flaunts its scholarship program, hoping to attract more applicants."

Answer explanation

The sentence 'TARUMT introduces a new scholarship program aimed at supporting underprivileged students.' uses a professional verb 'introduces,' which conveys a positive and informative tone suitable for a press release.

Which of the following sentences uses a good verb for a professional press release?

• Zus Coffee boasts about its new eco-friendly packaging, claiming it’s revolutionary."

• Zus Coffee hypes up its latest packaging, calling it a game-changer in sustainability."

• Zus Coffee exaggerates its green initiative, hoping to attract attention from environmentalists.

• "Zus Coffee launches an initiative to reduce plastic waste by introducing eco-friendly packaging."

Answer explanation

The correct choice, 'Zus Coffee launches an initiative to reduce plastic waste by introducing eco-friendly packaging,' uses a strong, action-oriented verb 'launches,' which is appropriate for a professional press release.

Which of the following sentences best represents a crisis release?

• "Zus Coffee introduces a new line of organic coffee blends sourced from local farmers."

• "Zus Coffee regrets to announce a temporary closure of its outlets for scheduled maintenance."

• "Zus Coffee is actively responding to reports of a contaminated batch of coffee beans and has immediately ceased distribution while conducting a thorough investigation."

• "Zus Coffee celebrates the grand opening of its 100th outlet with a free coffee giveaway."

Answer explanation

The correct choice highlights a crisis release as it addresses a serious issue: a contaminated batch of coffee beans. It shows the company's immediate action to cease distribution and investigate, which is essential in crisis management.