Applied Business Tools... Midterm Exams

What does Information Technology (IT) primarily refer to?

• The management of social media

• The development of mobile apps

• The design of websites

• The use of computers in businesses

What is the first stage of the new customer journey in tourism?

• Sharing

• Booking

• Dreaming

• Planning

Which of the following is NOT a benefit of using Information Technology in tourism?

• Higher travel costs

• Enhanced customer engagement

• Increased operating performance

• Improved communication

What percentage of tourists change their Facebook status while on vacation?

• 70%

• 30%

• 50%

• 90%

Which technology has replaced large desktop computers in the tourism industry?

• Smartwatches

• Smartphones and tablets

• Laptops

• Virtual reality devices

What is the main purpose of e-business?

• To optimize business processes using digital technologies

• To create social media accounts

• To sell products in physical stores

• To manage employee relations

Which of the following is a key component of a customer-focused brand?

• Optimizing every client touchpoint

• Limiting customer interaction

• High product prices

• Ignoring customer feedback

What is the primary focus of business ethics?

• Maximizing profits

• Upholding moral values and responsibilities

• Reducing operational costs

• Increasing market share

Which act protects individual personal information in the Philippines?

• E-Commerce Act of 2000

• Data Privacy Act of 2012

• Access Devices Regulation Act

• Consumer Act of the Philippines

What is a unique selling proposition (USP)?

• A customer service policy

• A financial report

• A company's unique feature that differentiates it from competitors

• A marketing strategy