Consumer Behavior Quiz-5

Traditionally, ________ is defined as two or more people related by blood, marriage, or adoption who reside together.

• friendship

• celebrity

• household

• a work group

• family

A ________ is a ranking reflecting one's relative prestige within a social system and reflects the three components of social status - income, education, and occupation - as well as related facets such as home value and area of residence, possessions, interests, and recreation.

• friendship group

• celebrity status

• household

• work group

• social class

________ responsibilities have been expanding because attaining good jobs as adults has become harder and parents feel that children must be ahead of other children from a young age.

• Intergenerational brand transfer

• Peer socialization

• Consumer socialization

• Shared shopping experience

• Parental socialization

In the context of marketing, the most important role of the family is ________.

• intergenerational brand transfer

• peer socialization

• socialization of family members

• shared shopping experience

• parental socialization

________ is defined as the process by which children acquire the skills, knowledge, attitudes, and experiences necessary to function as consumers.

• Intergenerational brand transfer

• Peer socialization

• Consumer socialization

• Shared shopping experience

• Parental socialization

Children perceive ________ to be a close and reliable source of information, whereas adolescents and teenagers are likely to look to ________ for models of acceptable consumption behavior.

• their families; their friends

• their friends; media

• media; their friends

• media; their families

• their friends; their families

A ________ is a person or organization involved in the socialization process because of frequency of contact with the individual and control over the rewards and punishments given to the individual.

• socialization agent

• status agent

• consumption agent

• decision agent

• composite agent

Mothers are stronger consumer socialization agents than their husbands because ________.

• mothers are more involved with their children

• the mothers often control their children's exposure to commercial messages

• the mothers provide instruction in the skills needed to become consumers

• the mothers regulate the amount of money children can spend and how they spend it

• all of the above

Deborah is married and has a career. She multitasks and teaches her children how to become good consumers. She lets them learn from experience and make buying mistakes. When characterizing mothers' socialization-related attitudes, Deborah would be categorized as a ________.

• Struggler

• Nurturer

• Protector

• Balancer

• Stoic

Chris does not have the money to indulge her children's requests. She is very price and value conscious. She views her life negatively. When characterizing mothers' socialization-related attitudes, Chris would be categorized as a ________.

• Struggler

• Nurturer

• Protector

• Balancer

• Stoic