SEM Ch 5 Test

Front

Price points ...

Back

are the range of prices charged for a category of merchandise.

Front

Ethical research...

Back

respects confidentiality.

Front

Statistics gathered through valid research is called...

Back

hard data.

Front

Collecting and sorting data...

Back

is tedious work, is time consuming, becomes easier using spreadsheet and database software programs.

Front

The process of organizing data from multiple sources into usable information is called...

Back

convergence analytics.

Front

What is the final step for marketing research?

Back

implement and evaluate the results.

Front

A set of procedures and methods used to symmetrically collect, analyze, distribute, and sort information needed by a business to make decisions is called...

Back

a marketing-information system.

Front

______ are small numbers of people representative of a large group.

Back

Samples

Front

_______ research is conducted by an independent company and then offered for sale to everyone in an industry.

Back

Syndicated

Front

A(n) ______ shows how often each numerical value, response, item, or range of numbers in a set of data occurs.

Back

frequency table