Sampling Methods Quiz

What is the key characteristic of quota sampling?

• Randomly selecting individuals from a population

• Selecting a specific number of individuals from each group

• Ensuring every member of the population has an equal chance of selection

• Dividing the population into subgroups and sampling proportionally

In stratified sampling, how are participants selected?

• Based on convenience

• Randomly from the overall population

• Randomly from pre-identified subgroups

• Through predetermined quotas

Which of the following is an example of primary research?

• Reviewing industry reports

• Conducting a focus group with customers

• Analyzing competitors’ websites

• Using government statistics

A disadvantage of quota sampling is that it can be:

• Costly and time-consuming

• Unrepresentative of the whole population

• Limited to large-scale surveys

• Difficult to identify subgroups

What is an advantage of stratified sampling?

• It is the cheapest sampling method

• It ensures every subgroup is represented proportionally

• It avoids any potential researcher bias

• It is quick to organize

Secondary research involves:

• Collecting new data through surveys

• Analyzing existing data from other sources

• Conducting experiments

• Interviewing experts in the field

Which of these is NOT an example of secondary research?

• A) Industry reports

• B) Online surveys

• C) Government publications

• D) Market trend analysis

A small business divides its customer base into age groups and randomly selects participants from each age group for a survey. This is an example of:

• A) Stratified sampling

• B) Quota sampling

• C) Cluster sampling

• D) Random sampling

Which of the following is a disadvantage of primary research?

• A) It relies on outdated data

• B) It may not be relevant to the research question

• C) It is time-consuming and expensive to conduct

• D) It is not detailed enough for decision-making

What is the main difference between quota sampling and stratified sampling?

• A) Quota sampling involves random selection, while stratified sampling does not

• B) Stratified sampling is cheaper and faster than quota sampling

• C) Quota sampling selects individuals based on a set number, while stratified sampling randomly selects from subgroups

• D) There is no difference between the two methods