BHPR1024 L3 Case Studies Discussion

As a general customer, how do you feel about CHAGEE'S PR response?

• Very disappointed

• Disappointed

• Not sure

• Good

• Very good

Identify the key points mentioned/written in the PR response

Explain what did the PR writing/response do right?

In Chagee's response, we noticed that it kept a general tone of writing in reference to its audience, avoiding use of words like "you". Do you think it was better for Changee to have kept this general tone of voice, OR should Chagee have personalised the message more by mentioning words like "you"?

• Keep tone of voice "general"

• Make tone of voice more personalised "you"

Is GRAB as an organisation, responsible for this incident?

• YES

• NOT SURE

• NO

What are the key points/words mentioned/written in GRAB's response?

What do you think we can learn from GRAB'S incident?