TACN 5

Which answers are more customer-friendly equivalent with “What’s your name?”

• One moment, please

• May I have your name, please?

• Tell me your name

• Nice to meet

  you

Promotion in the marketing mix is defined as................

• where goods or services are available

• informing and persuading customers to buy products

• the cost of buying products

• goods

  or services

  that are sold

If we increase our............., we may have enough money for TV commercials next year.

• Advertising budget

• Advertising campaign

• Advertising agency

• Advertising

Ferrari produces .......-quality sports cars

• high

• long

• well

• expensive

IBM manufactures ......-tech computer products.

• high

• soft

• well

• hard

How much a company wants to sell in a period is called .....................

• sales target

• sales figures

• sales forecast

• selling

Market................ involves gathering information about what consumers want or need.

• segment

• share

• trends

• research

   

What does the AIDA model in marketing stand for?

• Attention, Interest, Desire, Action

• Analysis, Information, Decision, Action

• Advertise, Inform, Discount, Act

• Awareness, Introduction, Decision, Action

What is the difference between B2B and B2C marketing?

• B2B focuses on selling to businesses, while B2C focuses on selling to consumers

• Both terms refer to selling products online

• B2B is about branding, and B2C is about pricing

• B2B focuses on selling to consumers, while B2C focuses on selling to businesses

What does SEO stand for in digital marketing?

• Simple Electronic Operations

• Social Event Outreach

• Special Electronic Offer

• Search Engine Optimization