S3 Business - Marketing

What is the formal name for the 4 p's?

• The Marketing Mix

• The Marketing Mixture

• The Marketing Team

• The Marketing Parts

What areas are covered under "product"? Pick 2

• Function

• Price of product

• Quality

• Where it is sold

Select the 3 answers that come under the 4 p's

• Price

• Public

• Promotion

• Product

Market segmentation allows businesses to...

• tailor products for each group of customers

• make more money

Pick 3 segments used by businesses

• Age

• Gender

• Hair Colour

• Lifestyle

The best use of promotion to target young people would be... (Pick 2)

• Instagram

• Newspaper

• Magazine

• YouTube advert

Which of the following is NOT a benefit of having a brand name...

• It is recognisable to customers

• Can act as a promotion tool

• Higher prices can be charged

• Some businesses will copy your brands

If a product was distributed by road, what is the main advantage?

• The customer receives the product directly to their door

• Large products can be transported

• Products can be transported across the world

• It is the quickest method of transportation

Other than advertising, how else can a business promote a product?

• Special offers

• Free samples

• TV adverts

• Social media

Which of the following is an example of desk research?

• Interviews

• Focus groups

• Newspapers

• Surveys