Which of the following is true of trust symbols on a website?

• Awards and guarantees can function as trust symbols

• Accessible return policies are not counted as trust symbols

• Trust symbols should be limited to one per webpage

• Trust symbols do not include social media presence

A page that is seen after one clicks on an ad is called a

• Marketing page

• Home page

• Leader page

• Landing page

Whereas certain white-hat techniques may provide a temporary improvement in rankings, they are unlikely to benefit a website long term

• True

• False

Which of the following is NOT true of Pinterest?

• Clicking a pin gives supplemental information included with the pin

• No pins include the URL of the source of the pin

• Traffic from Pinterest is likely to be highly engaged and often purchase minded

• Several e-commerce sites have greatly increased their profits through the creative use of Pinterest

Which of the following is a type of owned media?

• Display advertising

• Direct traffic

• Social media advertising

• Email marketing

Email addresses should be obtained directly from consumers along with their permission to email them promotional messages

• True

• False

Navigation bars have increased in popularity since 2010

• True

• False

What should a company NOT do when handling negative posts on online review sites?

• Downplay the reviewer’s experience

• Try to understand the situation fully

• Take responsibility where applicable

• Point out what has been done to resolve the problem

Instagram has by far the youngest user base of all the popular social media platforms

• True

• False

When it comes to popularity rankings, correlational data can provide helpful perspective on ranking success.

• True

• False