Rhetorical Appeals

Front

What are rhetorical appeals?

Back

Rhetorical appeals are persuasive strategies used in writing and speaking to convince an audience. The three main types are ethos, pathos, and logos.

Front

Define Ethos.

Back

Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

Front

Define Pathos.

Back

Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

Front

Define Logos.

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

Front

What is an example of Ethos?

Back

An example of ethos is a doctor giving a speech about health, using their medical credentials to establish credibility.

Front

What is an example of Pathos?

Back

An example of pathos is an advertisement showing sad images of animals to evoke sympathy and encourage donations.

Front

What is an example of Logos?

Back

An example of logos is a politician presenting data and statistics to support their argument on economic policy.

Front

How does Ethos differ from Pathos?

Back

Ethos focuses on the credibility of the speaker, while pathos focuses on appealing to the audience's emotions.

Front

How does Pathos differ from Logos?

Back

Pathos appeals to emotions, while logos appeals to logic and reason.

Front

What is a common use of Ethos in advertising?

Back

Using a celebrity or expert to endorse a product, thereby leveraging their credibility to persuade consumers.