MAUAMT - Chapter 6 - Codes & Conventions #1

What are codes in media texts?

• Pre-defined rules for audiences

• Building blocks used to construct meaning

• • The DaVinci Code

• Cryptic dialogue spoken by characters

Conventions are established ways of using codes and techniques to construct meaning.

• True

• False

The ______ ___can symbolise danger, love, or emotion depending on the context.

Match the type of code to its example:

• Camera angles and editing techniques

• Audio

• Titles and captions

• Technical

• Sound effects and dialogue

• Written

• Costume and setting

• Symbolic

The manipulation of time in a narrative includes:​​ ​ ​

• ​ ​ (a)  

• using flashbacks, compressing or expanding time
• Only showing real-time events
• Removing unnecessary characters
• getting all wack with clocks n' stuff

Which of the following are audio codes?

• Music

• Dialogue

• Sound Effects

• Silence

• Diegetic costume

Sort these into "Symbolic Codes" or "Technical Codes"

Groups:

(a) Symbolic

,

(b) Technical

• Chiaroscuro lighting

• Lens choice

• Setting

• Colour

• Camera angles

• Costume

Explain how selection and omission influence audience understanding of a media text.

Answer explanation

Selection includes specific elements to convey a narrative or theme, while omission excludes content that doesn’t align with the creator’s message, shaping the audience’s interpretation.

Non-diegetic sound comes from within the world of the film.

• True

• False

A narrative’s story structure can be linear, non-linear, or ________.