Chart 1

What is the primary focus of a Brand on the client side?

• Handle multiple clients

• Work for a single company

• Provide insights and strategy

• Collaborate on various initiatives

Which of the following is NOT a type of media mentioned?

• Social media

• Broadcast media

• Print media

• Digital media

What does the 'P' in the 4Ps of marketing stand for?

• Performance

• People

• Product

• Process

Which platform is categorized as an eCommerce platform?

• Facebook

• Amazon

• Spotify

• Google

What is a key benefit of using an agency in marketing?

• Deep knowledge of one company

• In-house control

• Focus on a single brand

• Broad and flexible expertise

Which of the following is a characteristic of digital marketing?

• One-way communication

• Higher fixed costs

• Short-term coverage

• Real-time tracking

What does the AIDA model stand for?

• Attention, Interest, Development, Action

• Awareness, Interaction, Decision, Action

• Attention, Interest, Decision, Action

• Awareness, Interest, Decision, Action

Which of the following is an example of owned media?

• Website

• Display ads

• Word of mouth

• Social media mentions

What is the main goal of digital marketing?

• To turn consumers into customers

• To reach consumers offline

• To create brand awareness only

• To reduce marketing costs

Which of the following is a type of paid media?

• Website

• Social media accounts

• Blog

• Display ads