Marketing Communications

Marketing Communications

2nd Grade

19 Qs

quiz-placeholder

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Marketing Communications

Marketing Communications

Assessment

Quiz

Arts

2nd Grade

Medium

Created by

Marilia Kountouridou

Used 1+ times

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19 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following promotional mix is slow in reaching larger audience?

Advertising

Personal Selling

Public Relation

Sales Promotion

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The greatest challenge to implement Integrated Marketing Communications is the inconsistency of the message.

True

False

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the primary goal of a sales promotion strategy?

Boost short-term sales

Improve product quality

Increase brand awareness

Enhance long-term customer loyalty

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When launching a new product, which type of sales promotion strategy is often used to stimulate initial interest and trial among consumers?

Sampling

Contests

Price bundling

Trade promotions

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which sales promotion strategy is designed to encourage repeat purchases by rewarding customers based on their cumulative spending?

Rebates

Contests

Free Samples

Loyalty programs

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which sales promotion strategy is designed to encourage repeat purchases by rewarding customers based on their cumulative spending?

Rebates

Contests

Free Samples

Loyalty programs

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When launching a new product, which type of sales promotion strategy is often used to stimulate initial interest and trial among consumers?

Sampling

Contests

Price bundling

Trade promotions

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