Three Persuasive Appeals

What are the three persuasive appeals?

: Logos, Ethos and ( )

Which persuasive appeal focuses on establishing the trustworthiness of the persuader?

• Logos

• Pathos

• Ethos

• Rhetoric

What is the primary function of logos in persuasion?

• To create an emotional response

• To appeal to one's logical reasoning

• To establish credibility

• To entertain the audience

According to the video, why is audience awareness important in persuasion?

• It determines the length of a commercial

• It helps tailor the message to the audience's interests

• It allows for more emotional appeals

• It is not important at all

Which of the following is an example of pathos?

• Using statistics to support an argument

• Citing a reputable source

• Telling a personal story that evokes sadness

• Presenting a clear and logical argument

2016년 미국 대통령 선거에서 도널드 트럼프는 반(反)엘리트적이고 민중 중심의 메시지를 강조하며 포퓰리즘 전략을 사용했다.
In the 2016 U.S. Presidential election, Donald Trump employed a ( ) strategy, emphasizing anti-elite and people-centered messaging.

그는 경제적 불평등, 이민 문제, 전통적 가치 약화를 주제로 하여 주로 백인 노동계층의 지지를 얻었다.
He focused on economic ( ) , immigration issues, and the decline of traditional values, gaining support primarily from white working-class voters.

이러한 접근은 대중의 분노와 두려움을 자극하며 기존 정치 엘리트를 비판하고 권력의 전환을 주장하는 데 초점이 맞춰져 있었다.
This approach capitalized on public anger and fear, criticizing the political ( ) and advocating for a shift in power.

마틴 루터 킹 Jr.는 시민권 운동을 통해 미국 사회의 인종적 분리와 불평등을 종식시키기 위해 비폭력적 접근을 주장했다.
Martin Luther King Jr. advocated for a nonviolent approach to end racial ( ) and inequality in the U.S. through the civil rights movement.

그는 평등과 정의를 기반으로 민중의 목소리를 대변했으며, 포퓰리즘 요소를 포함해 권력의 집중과 불공평을 비판했다.
He represented the voice of the people based on equality and justice, incorporating populist elements to ( ) power concentration and inequity.