Business Concepts Quiz

What is Target Market?

• The group of people a company aims to serve with its products or services

• The area where a company operates

• The competitors within a specific market

• The suppliers of a business

Consumer Behavior refers to:

• The spending habits of governments

• The way customers decide, buy, and use products or services

• Marketing strategies used to influence decisions

• The feedback consumers provide after purchases

What does Branding achieve?

• Promotes a single product repeatedly

• Builds and differentiates the company’s identity and value

• Creates logos for advertising campaigns

• Reduces product pricing

The Product Lifecycle includes:

• Development, sales, profit, and decline

• Introduction, growth, maturity, and decline

• Planning, execution, analysis, and feedback

• Marketing, production, and sales

Segmentation in marketing is:

• Dividing a market into distinct groups with shared characteristics

• Analyzing customer complaints

• Grouping employees based on tasks

• Offering promotional discounts

Positioning is:

• Setting a product’s place in the consumer’s mind

• Reducing production costs

• Launching products in new markets

• Calculating profits for shareholders

Viral Marketing refers to:

• Marketing campaigns spread rapidly by customers

• Advertising on television channels

• Providing discounts for large orders

• Testing products before launch

What is Capital?

• Money or assets used for business operations or investments

• Revenue from product sales

• The total debts of a business

• The physical property owned by a company

A Loan is:

• Money borrowed and agreed to be repaid with interest

• A fixed payment made to shareholders

• An insurance policy for businesses

• A type of financial statement

What are Shares/Stocks?

• Partial ownership in a company

• Loans provided to small businesses

• Assets traded on the commodities market

• Dividends distributed among employees