Social Media and Consumer Behaviour Quiz

How does social media build product awareness among consumers?

• By reducing the number of advertisements

• By limiting the reach of content

• By distributing content to a large audience

• By discouraging brand promotions

• By using traditional marketing methods

What role does social proof play in influencing buying decisions on social media?

• It has no impact on buying decisions

• It discourages consumer purchases

• It encourages consumers to imitate the behaviour of others

• It reduces product visibility

• It provides negative reviews only

What might be the result of happy customers praising products on social media?

• Decreased brand loyalty

• Negative brand perception

• Increased influence on other consumers' buying decisions

• Reduced product sales

• Limited reach of product information

How do social media influencers affect consumer behaviour?

• They discourage product purchases

• They have no impact on buying decisions

• They provide trusted recommendations and influence buying decisions

• They limit consumer choices

• They create confusion among consumers

What can marketers do to leverage social media influencers effectively?

• Ignore influencer marketing

• Partner with irrelevant influencers

• Collaborate with influencers who align with their brand and target audience

• Avoid using social media for promotions

• Focus only on traditional advertisements

What is the potential long-term impact of using social media influencers in marketing?

• Decreased consumer trust

• Reduced brand visibility

• Increased consumer trust and loyalty

• Negative brand image

• Limited audience reach

Why do consumers trust social media influencers more than traditional celebrities?

• Because influencers provide unfiltered feedback and relatable content

• Because influencers have no impact on buying decisions

• Because celebrities are more accessible

• Because influencers discourage product purchases

• Because traditional celebrities provide better product reviews

What could be a consequence of ignoring the influence of social media on consumer behaviour?

• Increased market share

• Enhanced brand loyalty

• Missed opportunities for brand growth and consumer engagement

• Improved customer satisfaction

• Better product development

How can businesses utilize social proof to enhance their marketing strategies?

• By avoiding customer feedback

• By limiting social media presence

• By encouraging customer reviews, likes, shares, and comments

• By focusing only on offline marketing

• By promoting negative customer experiences

How does social media content contribute to the buying behaviour of consumers?

• It discourages online shopping

• It has no impact on buying decisions

• It provides valuable information and promotions that influence purchasing decisions

• It reduces brand awareness

• It limits consumer choices