MK 270 Exam Review SET 2

What does Customer Lifetime Value (CLV) measure?

• The loyalty of a customer over their lifetime

• The number of times a customer visits a store

• The total revenue a customer generates over time

• The cost of acquiring a new customer

Advertising is part of the promotional mix.

• True

• False

The four categories of market segmentation are demographics, geography, psychographics, and (a)   .

What does product positioning focus on?

• The design of the product

• Where the product is sold

• How the product is perceived relative to competitors

• The cost of manufacturing

Personal selling refers to mass communication with potential customers.

• True

• False

(a)   refers to the overall range of products offered by a company.

What type of segmentation divides markets based on lifestyles and values?

• Demographic

• Geographic

• Psychographic

• Behavioral

Digital marketing campaigns are only measured by impressions.

• True

• False

Sales promotions are designed to create long-term brand loyalty.

• True

• False

Which of the following is an example of direct marketing?

• Television advertising

• Telemarketing

• Public relations campaigns

• Sales promotions