Front

What is marketing research?

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The process of gathering and analyzing market and customer data

Front

Which of the following is NOT a focus of marketing research? Developing product ideas, Evaluating promotions, Measuring customer satisfaction, Hiring new employees

Back

Hiring new employees

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Why is marketing research crucial for companies?

Back

To understand where they are right now

Front

Marketing research can help evaluate the effectiveness of ____.

Back

advertising campaigns

Front

What does marketing research help companies develop?

Back

Product ideas and designs

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How does marketing research assist in pricing decisions?

Back

By analyzing market data

Front

What is the role of marketing research in customer satisfaction?

Back

Measuring it

Front

Marketing research evaluates the effectiveness of a ____.

Back

website or social media platform

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Which statement is true about marketing research? It is mostly guesswork, It involves data analysis, It is unnecessary for companies, It is only for large corporations.

Back

It involves data analysis

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Which of the following is an example of primary research? Reading a book, Conducting a survey, Analyzing a report, Watching a documentary

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Conducting a survey