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Marketing Concepts Quiz

Authored by Latoya Hickson

Computers

9th Grade

Used 4+ times

Marketing Concepts Quiz
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which concept uses the needs of customers as the primary focus during planning, production, distribution, and promotion?

Marketing Strategy

Marketing Concept

Features

Brand

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the blending of product, price, distribution, and promotion used to reach a target market known as?

Marketing Mix

Product Mix

Marketing Plan

Features

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a plan that identifies how marketing goals will be achieved?

Marketing Plan

Marketing Strategy

Product Mix

Brand

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What term describes the different products and services that a business sells?

Marketing Mix

Product Mix

Features

Brand

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name, symbol, or design used to identify a product?

Marketing Mix

Brand

Product Mix

Features

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of the marketing concept?

Competitors

Customer needs

Product features

Brand identity

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for creating an image for a product in the customer’s mind?

Market Share

Positioning

Discount Pricing

Cost-Based Pricing

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Google

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Email

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Classlink

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Microsoft

Microsoft

Apple

Apple

Others

Others

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