Kuis Pameran Perdagangan

What is the main purpose of a trade show?

• Networking

• Entertainment

• Online sales

• Personal growth

What type of exhibition is open to the public?

• Horizontal trade exhibition

• Public exhibition

• Vertical trade exhibition

• Trade exhibition

In which era did exhibitions originate?

• Roman Period

• Middle Ages

• Renaissance

• Industrial Revolution

What is the main advantage of exhibitions in marketing communication?

• Low cost

• Wide media reach

• Direct sensory interaction with products

• Remote participation

What classification applies to exhibitions where companies from a specific industry showcase to a broad audience?

• Vertical trade shows

• Horizontal trade shows

• Conference-bound exhibitions

• Special interest exhibitions

The exhibition that combines a conference with a small exhibition is called:

• Trade exhibition

• Horizontal exhibition

• Conference-bound exhibition

• Public exhibition

What percentage of the B2B marketing budget is typically used for exhibitions, according to CEIR?

• 25%

• 39.2%

• 50%

• 10%

What type of exhibition targets a single industry but is appealing to multiple sectors?

• Vertical trade exhibition

• Horizontal trade exhibition

• General interest exhibition

• Public exhibition

Which factor is NOT a typical goal of participating in an exhibition?

• Launching a new product

• Improving the company's image

• Conducting scientific research

• Competitor analysis

What type of visitors usually attend trade shows?

• General public

• Industry professionals

• Students

• Government officials