Journalism 2nd Quarter Exam

What is an advertorial?

• An advertisement with a hard sales pitch

• An advertisement in the form of editorial content

• A traditional TV commercial

• A social media post with no paid promotion

Where is an advertorial most likely to be confused with a real news story?

• Social media

• Television

• Print publications

• Online video platforms

Why do advertorials capture more attention than regular ads?

• They provide detailed product information

• They mimic the editorial content of a publication

• They are placed on popular websites

• They only focus on product features

What is an important tip when creating an advertorial?

• Use a hard sales pitch

• Copy the publication’s style to blend in

• Focus only on product features

• Avoid using storytelling

What is the main goal of an advocacy campaign?

• To promote a product

• To support a cause or policy change

• To create a personal brand

• To entertain an audience

What does the 'theory of change' in an advocacy campaign describe?

• A set of steps to reach a goal

• A model for how change will happen

• A marketing plan

• A target audience analysis

In advocacy campaigns, what does defining the 'superpower' refer to?

• The amount of funding available

• The unique strength or value the campaign brings

• The social media strategy

• The team of volunteers

What should be considered when defining the objectives of an advocacy campaign?

• The number of people to reach

• The media coverage expected

• Specific actions that move the campaign forward

• The campaign’s end date

Which is an example of a core strategy in an advocacy campaign?

• Designing a campaign logo

• Writing a press release

• Identifying tactics to mobilize supporters

• Offering monetary rewards

How is the effectiveness of an advocacy campaign measured?

• By the number of press releases

• By how long the campaign runs

• By whether the campaign achieved its goals

• By the amount of money raised