B1L8

What is the main idea of the passage?

• Convenience stores are very competitive in offering discounts.

• Convenience stores use strategies to encourage customers to spend more.

• Customers can save money by shopping wisely at convenience stores.

• Customers usually visit convenience stores to buy only necessities.

Which of the following best describes the author's purpose in writing the passage?

• To explain how convenience stores operate profitably.

• To compare different types of stores and their marketing strategies.

• To promote shopping at convenience stores for their deals.

• To warn readers against the tricks used by store owners.

What does the passage imply about the role of convenience stores in modern shopping habits?

• They are replacing traditional supermarkets.

• They cater to people's desire for quick and easy shopping.

• They focus mainly on selling toys and snacks.

• They are designed to reduce customers' spending.

According to the passage, where are products aimed at children usually placed?

• Near the cash register.

• At eye level for most adults.

• On lower shelves.

• In separate toy sections.

Why are candy bars and other small items placed near cash registers?

• To reduce waiting time at the checkout.

• To encourage impulse purchases.

• To advertise popular brands.

• To attract children.

What is the importance of placing profitable items at eye level?

• It ensures that products look more appealing under the lighting.

• It allows customers to quickly find items they already plan to buy.

• It increases the likelihood that customers will notice and purchase them.

• It helps store employees restock shelves more efficiently.

Which of the following is NOT mentioned as a strategy used by convenience stores?

• Offering discounts for buying in large quantities.

• Placing attractive items at eye level.

• Promoting small, cheap items near cash registers.

• Setting up areas for customers to spend more time in the store.

Why does the author mention 'microwave dinners and fruit packs'?

• To illustrate the variety of products available in convenience stores.

• To show that people often buy extra items after spending time in the store.

• To suggest healthier options for customers.

• To explain the popularity of dining areas in stores.

What does the phrase 'eye level is buy level' in the passage mean?

• People are more likely to buy items they can see easily.

• Products at eye level are cheaper than others.

• Customers prefer to buy products from the top shelves.

• Shop owners avoid placing items too high or too low.

How does the author feel about the strategies used by convenience stores?

• They are impressive but require caution.

• They are outdated and ineffective.

• They are unethical and should be avoided.

• They are harmless and beneficial for customers.