Marketing Mix

Marketing Mix

Assessment

Flashcard

Other

12th Grade

Hard

Created by

Wayground Content

FREE Resource

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25 questions

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1.

FLASHCARD QUESTION

Front

The marketing mix is the strategy or set of actions a company uses to market its product or brand.

Back

True

2.

FLASHCARD QUESTION

Front

What are the 4P's of Marketing?

Back

Product, Price, Place, Promotion

3.

FLASHCARD QUESTION

Front

The product is what you’re offering to the market. It MUST be a good, service, or idea.

Back

False

4.

FLASHCARD QUESTION

Front

You cannot utilize the other elements without this part of the mix.

Back

Product

5.

FLASHCARD QUESTION

Front

A ________ is a consumer's desire for a product or service's specific benefit, whether that be functional or emotional.

Back

Need

6.

FLASHCARD QUESTION

Front

A tangible product that is purchased for consumption by the consumer. Has a manufacturing process.

Back

Good

7.

FLASHCARD QUESTION

Front

A service is tangible.

Back

False

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