Guerrilla Marketing - Video Comprehension

How does guerrilla marketing primarily benefit small businesses?

• A. It requires extensive market research before execution.

• B. It guarantees immediate sales increases.

• C. It saves budget by avoiding expensive ads.

• D. It relies solely on social media advertising.

Why do guerrilla marketing campaigns spread rapidly?

• A. They are unique and attract attention, prompting shares.

• B. They use complex messaging that intrigues consumers.

• C. They rely on celebrity endorsements for visibility.

• D. They are heavily promoted through traditional media.

What is a common characteristic of guerrilla marketing ads?

• A. They are typically broadcasted on television.

• B. They create surprise and engage the audience.

• C. They always include lengthy text descriptions.

• D. They follow standard advertising formats strictly.

How does guerrilla advertising differ from traditional advertising?

• A. It focuses on creativity and low-cost strategies.

• B. It uses extensive media buys for exposure.

• C. It targets only online audiences.

• D. It relies heavily on celebrity endorsements.

What is the primary goal of guerrilla ads like those from Frontline or McDonald's?

• A. To create long-form video content.

• B. To provide detailed product information.

• C. To attract attention in unexpected ways.

• D. To emphasize brand loyalty through rewards.

What is a key characteristic of Guerrilla Marketing ads?

• A. They are surprising and creatively designed.

• B. They avoid engaging the audience directly.

• C. They focus solely on digital platforms.

• D. They follow traditional advertising formats.

What is one benefit of using Guerrilla marketing compared to traditional advertising methods?

• A. Guerrilla marketing is less effective than traditional advertising.

• B. Guerrilla marketing requires a large advertising budget.

• C. Guerrilla marketing saves budget while attracting attention.

• D. Guerrilla marketing is only suitable for large corporations.