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What does "total opens" refer to in the context of email campaigns?

• The number of emails sent out to potential customers.

• The number of emails returned as undeliverable.

• The number of recipients who actually open your marketing campaign’s email.

• The number of times an email is forwarded to other recipients.

What is the primary metric used by a business owner to determine the cost-effectiveness of an email marketing campaign?

• The number of spam reports

• The cost per name

• The number of emails sent

• The number of people who engaged with the email

What is a recommended practice for writing effective email subject lines?

• Use deceptive tactics to get opens

• Keep it short and make it direct

• Include spammy-sounding phrases

• Type in all caps

What does the term "bounce" refer to in email marketing?

• An email that cannot be delivered.

• The expense incurred developing an email list.

• The effectiveness of an email campaign.

• Any email that a recipient does not wish to receive.

How can loyalty programs benefit email marketing campaigns?

• By providing a list of email addresses of potential customers.

• By ensuring compliance with the CAN-SPAM Act.

• By tailoring email campaigns to the most frequent customers.

• By reducing the cost per name of an email campaign.

10% of people receiving your email opened it. 3% of people receiving your email click a link. Of those who opened the email, what percent clicked the link?

• 30%

• 3%

• 10%

• 0.3%

Why is it important to clean your email list regularly?

• To ensure emails are only sent during business hours

• To reduce the risk of sending emails to invalid addresses and improve deliverability

• To increase the total number of emails sent

• To comply with email service provider regulations

What is the goal of email marketing?

• Building customer relationships

• Selling products in person

• Increasing social media followers

• Creating TV commercials

Why is personalization important in email marketing?

• To make emails longer

• To send generic emails

• To increase unsubscribe rates

• To create a more engaging experience for subscribers

You have a list of 1000 'hot leads' who clicked on a link in your email. Your click rate is 5%. How many emails did you ORIGINALLY send?

• 20,000

• 10,000

• 50,000

• 5,000