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Zach's company does business globally. By associating with people from diverse cultures, Zach can widen his knowledge of intercultural messages and can increase his tolerance of differences.

• true

• false

Communication style is the most important dimension of culture.

• True

• False

Individuals in high-context cultures prefer direct verbal interaction, value individualism, rely on logic, say "No" directly, and give authority to written information.

• true

• false

Laura values individualism and personal responsibility in herself and coworkers. These values are typical of North American culture.

• true

• false

Individuals in Western cultures are more relaxed about social status and the appearance of power.

• true

• false

A business message should be long because quantity enhances quality.

• true

• false

Following a systematic plan when preparing any document or presentation will make your job easier.

• true

• false

Shannon is writing a proposal to the board of directors to upgrade the company's computer equipment. After completing the prewriting phase, Shannon should immediately start composing the proposal

• true

• false

One of the most important questions you can ask yourself as you begin to compose a message is What do I hope to achieve?

• true

• false

Ben Franklin stated this opinion about business messages: To be good, it ought to have a tendency to benefit the reader. His opinion reflects the importance of analyzing the purpose of the message.

• true

• false