Quiz on Headline Writing

What voice is used for writing headlines?

• Active voice

• Passive voice

• Subjunctive voice

• Imperative voice

What is the difference between upstyle and downstyle headlines?

• Upstyle uses all lowercase letters; downstyle uses all uppercase.

• Upstyle capitalizes the first letter of each word; downstyle uses sentence case.

• Upstyle uses italics; downstyle uses bold.

• Upstyle is longer; downstyle is shorter.

What is as important in headlines as in stories?

• Grammar

• Punctuation

• Clarity

• Length

A kicker is like a __________ because __________.

• Subtitle; it provides additional information

• Title; it summarizes the main point

• Caption; it describes an image

• Footnote; it gives extra details

What is a deck in the headline of a story?

• A subheadline that provides more detail

• A list of key points

• A summary of the article

• A conclusion statement

A headline is....

• In the news?

• A large piece of text that describes the content of the page

• A line across your forehead

Headlines are used to catch the eye of the reader.

• true

• false

What is a news lead? Choose all that apply.

• The most important sentence in the article

• It is a promo that announces an upcoming event.

• The very first sentence in the article with the most pertinent information

• It is the sentence that hooks and grabs your reader into the article.